Guides for Pinterest and Website Owners
Pinterest and website guides written for specific kinds of small business.
GuidePinterest Marketing for Etsy Sellers: Get Found in SearchEtsy sellers who only pin their own listing photos get little traction because Pinterest is a search engine, so pins need to match what people type.
GuidePinterest Marketing for Handmade Business OwnersHandmade brands have story and process content that Pinterest rewards; here is how to balance product pins with inspiration and organize boards for search.
GuidePinterest Marketing for Coaches and Course CreatorsCoaches and course creators do best on Pinterest by pinning the problems people search for, then moving visitors to an email opt-in.
GuidePinterest Marketing for Busy Business Owners, Made SimpleYou do not have to learn all of Pinterest: a minimum routine, what to hand off and how to choose between an audit, setup and monthly management.
GuidePinterest Marketing for Print on Demand and Custom ShopsShops with many similar custom or print products need more than one pin each, built around different occasions, audiences and themes.
GuideShopify Website for a Handmade Brand: What the Store NeedsHow to build a Shopify store that carries a handmade brand's personality, tells the maker story and makes products easy to find and buy.
GuideOne Page Website for Coaches and Course CreatorsWhat a one page site must contain for a coach or course creator, what it cannot do, and how to tell when it is time for something bigger.
GuideShopify Website for Digital Product Sellers: A Practical GuideHow to present digital products on Shopify so buyers know what they get, how they get it and what they may do with it.
GuideShopify Brand Identity for New Store Owners: Logo to Style GuideWhy a new Shopify store should settle its logo, colors, fonts and style guide before the build, and what a style guide is actually used for.
GuideShopify Store Redesign: When to Rebuild, Fix and What to KeepHow to decide between fixing and redesigning an existing Shopify store, what to keep, and how to scope the work and protect your search visibility.