Pinterest Marketing for Digital Products

Digital products are one of the best-suited offers for Pinterest, because the entire platform is built around people searching for ideas before they've decided what to buy. Pinterest marketing for digital products works when your content ties one specific search to the product or landing page that answers it.

What problem does your digital product solve?

Name the problem in the words a buyer would type into search, because that search is what your pins need to answer. Whether the product is a template, a guide or a course, the searcher is often not looking for it by name. They are looking for a fix, and the fix is the searchable problem your product should be built around.

What should you publish along the search journey?

Publish educational content that answers part of the question before it pitches the product. Pinterest searchers are often still collecting ideas, so a pin that teaches something useful meets them early. A helpful preview of the product, showing a page, a section or an example, gives them a reason to trust that the rest is worth having.

What makes a good landing page for a digital product?

A good landing page is specific to one product and shows clearly what the buyer receives. Because a buyer cannot pick up a digital product and turn it over, the preview does that job. Keep the promise on the page the same as the promise on the pin, and keep the page focused on one thing so the next step is obvious.

Pins can point to many kinds of destinations, including a product listing, a landing page, a course page or a blog post. Choose the one that matches the search, and check that it works and is ready for visitors before you publish.

How many pin angles can one product support?

One product can support several angles as long as each one makes a different promise. One pin might speak to the problem, another to what is inside, another to who it is for, and another to a season. Five pins that repeat the same promise in different colors do not give Pinterest or a searcher anything new to respond to.

Should you plan evergreen and seasonal pins?

Yes, and they do different jobs. Evergreen pins answer searches that stay steady, and Pinterest content can remain searchable for a long time, as how Pinterest drives long-term website traffic explains. Seasonal pins need to be planned ahead, because pins can take weeks or months to gain visibility. A Pinterest content calendar keeps both kinds on schedule.

How do you measure Pinterest marketing for a digital product?

Look at outbound clicks first, since they show that someone left Pinterest to see your product. Then check what those visitors do on the landing page: do they scroll to the preview, move toward the product, or leave straight away? A pin with clicks but no movement on the page usually needs its promise and its page brought closer together. Give each change time, because results depend on your niche, your product and your consistency.

How can you keep this going without doing it all yourself?

Consistent pin creation is where many digital product sellers run out of time. Monthly Pinterest Management from Marie Glow Studio covers keyword research, content planning, custom branded pins and scheduling, month to month with no minimum commitment. It suits sellers with content worth promoting but not the time to run Pinterest.

No service can promise traffic or sales. Results depend on your niche, your product, your website and how consistently you publish. Bloggers who sell digital products can also read Pinterest strategy for bloggers for the content side.