How Pinterest Works
How People Search for Products and Services on Pinterest
People search Pinterest in three main ways: guided, specific and seasonal. Here is what each looks like and how a small business can cover all three.
10 posts
How Pinterest Works
How Pinterest search actually works, how pins get shown, and what that means for a small business that wants steady traffic.
How Pinterest Works
How Pinterest Decides Which Pins to Show
If your Pins have barely any impressions, it is rarely bad luck. Here are the five things to check, in order, when Pinterest is not showing your Pins.
How Pinterest Works
How the Pinterest Search Engine Works
Pinterest reads your Pin text, your image and how people react to it. Here are the four signals that shape what gets shown, and what they mean for your Pins.
How Pinterest Works
How Pinterest Drives Long-Term Website Traffic
A Pin you publish today can still send visitors next year. This guide explains the mechanism behind lasting Pinterest traffic and how to build for it.
How Pinterest Works
Is Pinterest a Search Engine or Social Media Platform?
Pinterest is both a search engine and a social platform, but it leans toward search. Here is how it differs from Instagram and TikTok, and what that changes.
How Pinterest Works
Pinterest SEO for Beginners: A Simple Guide
Pinterest SEO is a simpler idea than it sounds. This plain-language guide shows a beginner where to start, where keywords go and how to tell what is working.
How Pinterest Works
Pinterest SEO vs Google SEO: How They Work Together
Pinterest SEO and Google SEO can send visitors to the same page. Here is what they share, where they differ, and how to build one destination page for both.
How Pinterest Works
Pinterest vs Instagram for Business: What Is the Difference?
Instagram is built around what is new and Pinterest around what people search for. Here is how the two differ for a small business, and how to give each one the right job.
How Pinterest Works
Why Pinterest Content Can Drive Traffic for Months
Not every Pin lasts. The ones that keep sending visitors share four traits, and each one is something you can check before you publish.
How Pinterest Works
Pinterest as a Search Engine: How It Works for Small Businesses
Pinterest works more like a search engine than a social feed. Here is how it matches Pins to searches, and five steps a small business can take to be found.