Shopify Website Checklist for Small Businesses

A theme and some products aren't a finished store. Here's everything else that needs a second look before you send traffic. Use this Shopify website checklist to review navigation, products, mobile design, policies, payments, shipping, SEO, analytics and customer trust.

Work through it before launch and again during regular store reviews. Shopify settings and legal requirements can change, so confirm current platform guidance and the requirements for your location.

Are your store identity and contact details complete?

They are complete when these are confirmed and consistent everywhere they appear:

• Store name and domain
• Sender email and contact page
• Business information
• Logo, colors and fonts
• Favicon
• Social links

Do navigation and search work the way shoppers expect?

They do when a shopper can reach any product without guessing. Test each of these and use familiar labels:

• Header and footer links
• Menus and collections
• Search and filters
• Cart and account links
• Breadcrumbs, where you use them

Is every product page complete?

A product page is complete when a shopper could decide without messaging you first. Review these for each product:

• Title and description
• Photos and image alt text
• Variants, sizes and prices
• Inventory and SKUs
• Care, personalization and shipping notes
• Related FAQs

For the wording side, see Product Descriptions That Help Increase Sales.

Are your policies accurate and easy to find?

They are ready when your refund, privacy, terms, shipping, subscription and any other applicable policies are accurate and reachable before checkout. Read each one as a customer would, and update anything that no longer matches how you work.

Are payments, taxes and shipping set up correctly?

Verify each of these, using test mode where it is available:

• Payment methods and test mode
• Tax settings
• Shipping zones and rates
• Free shipping rules
• Package details and local options
• Order notifications

Does the store work on a phone and for every visitor?

Check it on a real phone and against basic accessibility habits:

• Readable text and color contrast
• Keyboard friendly controls where possible
• Descriptive links and image alt text
• Forms and menus
• Image crops and section stacking

Which SEO and content details need setting?

Set the details that search engines and shoppers see first:

• Page titles and meta descriptions
• Headings and clean handles
• Internal links and image details
• Redirects and sitemap access
• Useful content for your priority searches

Shopify SEO for Small Businesses goes deeper on each of these.

Which analytics and marketing tools should be connected?

Connect the ones you actually use, and confirm each works:

• Analytics and search tools
• Pinterest or social channels
• Email forms and consent settings
• Abandoned checkout
• Discount codes and campaign links

If Pinterest will send you traffic, the store has to be ready first. The Marie Glow Studio FAQs say the website must be active, functional and ready to receive visitors, and Pinterest SEO for Shopify Stores covers the Pinterest side.

What belongs at the end of a Shopify website checklist?

A full test of the store, run the way a customer would use it:

• Place a test order
• Use a real phone
• Test forms and emails
• Check discounts
• Review confirmation pages
• Fix broken links before you send traffic

If you would rather have the store reviewed for you, the Complete Website and Brand Identity includes a full store review, testing and training, and Marie Glow Studio web design shows how it compares with the one page option.