Digital Strategy
How to Measure Small Business Marketing
You do not need a dozen dashboards. Here are the few numbers that actually tell a small business, including coaches and service businesses, what is working.
4 posts
Digital Strategy
How the website, search, Pinterest, email and booking tools work together, and how a small business decides what to fix first.
Digital Strategy
Where to Start With Small Business Marketing
You do not need every channel at once. Here is how to choose your first marketing channel based on your business type and the time you actually have.
Digital Strategy
The Customer Journey for Service Businesses, Step by Step
Salons, spas and coaches lose more clients between discovery and booking than most owners realize. Here is the journey, stage by stage, and where it breaks.
Digital Strategy
What Is Digital Strategy for a Small Business?
Digital strategy means looking at your website, search, Pinterest and email as one connected system instead of separate projects. Here is what that actually covers.