Building an email list, lead magnets, welcome sequences and how email works alongside Pinterest.
Weekly is the safest place to start emailing your list, monthly is the real floor, and consistency beats chasing an exact number. Here is how to pick your own cadence.
An email list is an asset a small business owns outright, while a social media following depends on a platform's algorithm. Here is a simple way to decide where limited weekly marketing time should actually go.
What actually gets a shopper back to checkout: a first reminder sent within about an hour, then a short two to three email series built around timing, not just a discount.
Five post purchase emails, in order: a receipt, a shipping update, a delivery note, a timed cross-sell, and a referral ask reserved for buyers who already said yes once.
Pinterest gets strangers to your site and email keeps them. Follow the nine step path from a search to a subscriber and a lasting customer relationship.
Most email mistakes come from treating a list like a number instead of real people. See eight common ones and the order to fix them in.
You do not need thirty automations to start. Here are five emails, in order, that welcome people, build trust and make a relevant offer.
Every list starts at zero. Follow eight steps, from choosing who the list is for to sending on a schedule you can keep.
A discount code is the easy lead magnet, not always the best one. See eight ideas that fit a product business and a simple order for choosing between them.
A welcome sequence is a short set of emails that deliver what you promised. See four examples you can adapt, with the purpose of each email and when to send the first.
The signup is only the start. Follow a new subscriber through eight steps, from the confirmation message to a welcome sequence and your regular newsletter.
A platform update can change your reach overnight, but your email list stays yours. See what a list is, what to send and how to start without overcomplicating it.
