Keyword research, where keywords go, and how to be found by the people already searching for what you sell.
Most searches on Pinterest are unbranded, which means a small business with no followers yet can still show up there by targeting the right keywords instead of its own name.
Most small businesses need a good website, not an app. Here is a five question test for when custom software is justified, using the Dog-Ear reading journal as the example.
Stuffing a Pinterest pin with every popular keyword can match it to the wrong searches. Here is where keywords actually belong, and how to fix a pin that already has too many.
The Pinterest Trends tool is free at trends.pinterest.com and charts how interest in a search term rises and falls over time. Compare up to four terms at once, then publish new pins four to six weeks before a trend's peak.
The Pinterest search bar shows real phrases people type, plus guided tiles that narrow them. Here is how to collect free keyword ideas from both and choose the ones worth keeping.
Long-tail keywords are specific phrases that reach a smaller, more ready to act audience. Learn how they differ from broad terms, where to find them and how to use one per Pin.
A realistic timeline for Pinterest SEO: quiet foundation weeks, a testing stage, compounding saves and clicks from month two, and evergreen Pins after that.
A five step checklist for getting found in Pinterest search: fix your bio, rename your boards, rewrite your five weakest Pin titles, check where each Pin links and recheck in 30 days.
The five step process for Pinterest keyword research, start to finish: where to find keywords, how to know which are worth using, and where they go once you choose them.
You can start Pinterest keyword research for free with search suggestions and Pinterest Trends, then record what you find in a simple keyword map.
A literal placement map for Pinterest keywords: seven places they belong, from your profile bio to the headline of the page each Pin links to.
