The 60 to 90 Day Rule: How Long to Give a Marketing Channel Before You Judge It
How long should you try a new marketing channel before judging it? The 60 to 90 day rule small businesses can use before switching or giving up too soon.
Guides on web design, Pinterest, SEO and the systems that connect them, for small product and service businesses. Pick a topic, or start with the newest posts.
How long should you try a new marketing channel before judging it? The 60 to 90 day rule small businesses can use before switching or giving up too soon.
Most small businesses need a good website, not an app. Here is a five question test for when custom software is justified, using the Dog-Ear reading journal as the example.
Stuffing a Pinterest pin with every popular keyword can match it to the wrong searches. Here is where keywords actually belong, and how to fix a pin that already has too many.
What actually gets a shopper back to checkout: a first reminder sent within about an hour, then a short two to three email series built around timing, not just a discount.
What a website redesign really costs by project size, what yearly maintenance adds on top, and how Marie Glow Studio's own packages compare to those ranges.
A simple pin per day guide for Pinterest: three to five pins for a new account, five to ten once it is established, and why a steady pace beats a weekly burst.
Five post purchase emails, in order: a receipt, a shipping update, a delivery note, a timed cross-sell, and a referral ask reserved for buyers who already said yes once.
The Pinterest Trends tool is free at trends.pinterest.com and charts how interest in a search term rises and falls over time. Compare up to four terms at once, then publish new pins four to six weeks before a trend's peak.
Pinterest treats freshness as a ranking signal, so a reused pin image gets less reach than a genuinely new one. Here is what counts as fresh and how often to make a new pin for the same page.
Schema markup is code that helps search engines and AI tools understand your site. Here are the four types that matter most for a small business, and why most of it may already be there.
A step by step way to name your business when nothing sounds right. Brainstorm from keywords, test compound names, say every finalist out loud, then confirm trademark and DBA availability before you commit.
Shopify's monthly plans, setup help and fully custom builds all cost very different amounts. Here is what each option really includes, and how Marie Glow Studio's own pricing compares.