Guides on web design, Pinterest, SEO and the systems that connect them, for small product and service businesses. Pick a topic, or start with the newest posts.
A pretty Pin and a clickable Pin are not the same thing. This guide covers the goal, keyword, layout, text, destination, title and description, plus a checklist to run before you publish.
Pinterest gets strangers to your site and email keeps them. Follow the nine step path from a search to a subscriber and a lasting customer relationship.
Long-tail keywords are specific phrases that reach a smaller, more ready to act audience. Learn how they differ from broad terms, where to find them and how to use one per Pin.
A realistic timeline for Pinterest SEO: quiet foundation weeks, a testing stage, compounding saves and clicks from month two, and evergreen Pins after that.
People search Pinterest in three main ways: guided, specific and seasonal. Here is what each looks like and how a small business can cover all three.
If your Pins have barely any impressions, it is rarely bad luck. Here are the five things to check, in order, when Pinterest is not showing your Pins.
Pinterest reads your Pin text, your image and how people react to it. Here are the four signals that shape what gets shown, and what they mean for your Pins.
A five step checklist for getting found in Pinterest search: fix your bio, rename your boards, rewrite your five weakest Pin titles, check where each Pin links and recheck in 30 days.
A basic Pinterest SEO audit you can run yourself: five steps, what to check on each pin and page, and when a professional review is worth it.
A cute board name has no search value. Here is how to title and describe boards, group them around real business topics and tidy up the ones that no longer fit.
Eight steps, in order, from creating the account to reviewing analytics after 30 days. Work through it once, then keep it for the next account you set up.
A five step Pinterest content calendar that turns your pages, keywords and seasons into a realistic publishing plan.
