Guides on web design, Pinterest, SEO and the systems that connect them, for small product and service businesses. Pick a topic, or start with the newest posts.
A site that never shows up on Google usually has one specific, fixable cause. Here is how to find it using Google Search Console, in the right order.
The honest answer is that it depends on scope, not on a single number. Here is what actually moves the price up or down.
Salons, spas and coaches lose more clients between discovery and booking than most owners realize. Here is the journey, stage by stage, and where it breaks.
Your Google Business Profile is often the first thing a customer sees. Work through this checklist to make sure it is complete, accurate and working for you.
Most contractor websites lose quote requests to a form nobody wants to fill out. Here is what makes a homeowner actually finish it.
Digital strategy means looking at your website, search, Pinterest and email as one connected system instead of separate projects. Here is what that actually covers.
A service business usually only needs to be found nearby, not everywhere. Here is what actually moves local search rankings, in the order to fix it.
A salon, spa or coaching site does not need to sell like a shop. It needs to make booking the obvious next step. Here is what that takes.
A pretty Pin and a clickable Pin are not the same thing. This guide covers the goal, keyword, layout, text, destination, title and description, plus a checklist to run before you publish.
Pinterest gets strangers to your site and email keeps them. Follow the nine step path from a search to a subscriber and a lasting customer relationship.
Long-tail keywords are specific phrases that reach a smaller, more ready to act audience. Learn how they differ from broad terms, where to find them and how to use one per Pin.
A realistic timeline for Pinterest SEO: quiet foundation weeks, a testing stage, compounding saves and clicks from month two, and evergreen Pins after that.
