Guides on web design, Pinterest, SEO and the systems that connect them, for small product and service businesses. Pick a topic, or start with the newest posts.
Instagram is built around what is new and Pinterest around what people search for. Here is how the two differ for a small business, and how to give each one the right job.
A Pin title has two jobs: tell Pinterest what the Pin is about and tell a person why to click. Here is a simple formula, five steps and the mistakes to check for.
An account you set up once and an account built to be found are different things. Here are the five parts of a proper Pinterest business account foundation, in the order to build them.
A literal placement map for Pinterest keywords: seven places they belong, from your profile bio to the headline of the page each Pin links to.
Not every Pin lasts. The ones that keep sending visitors share four traits, and each one is something you can check before you publish.
Your title is the hook and your description is where you explain. Here is how to open, what to add, how to write it in full sentences and how to close.
Pinterest SEO strategy comes down to five decisions made in order: topic, phrases, placement, a matching page, and a review routine.
A Shopify store does not need endless features to convert better. Start with navigation, collections, product pages and mobile, in this order.
Pinterest works more like a search engine than a social feed. Here is how it matches Pins to searches, and five steps a small business can take to be found.
Product branding is more than a logo on a box. Here is how positioning, names, packaging, photos and voice add up to one recognizable business.
Branding shapes what people remember, and marketing carries the message to them. Here is what each includes and which one to start with.
A DIY site can be a sound start, and so can hiring help. Compare budget, time, upkeep and ownership to see which fits your business right now.
